Understanding Literacy through the Words We Consume

In 2008, Americans consumed 1.3 trillion hours worth of information. This information consumption translated into an average of 12 hours per person, 100,500 words, and 34 gigabytes each day.

If we base the notion of literacy on the number of words that flow into our mind on a daily basis, we suddenly realize that the incoming words are coming from a variety of different sources. Today the vast majority of our “word intake” comes from television and computers with only 9% coming from print media. In 1960, print media accounted for 26% of our word consumption but has shrunk to 9% today, with the prospects of getting even smaller in the future.

For many people working within the book-centric world of today, it’s difficult for them to wrap their mind around the changing attitudes of today’s information consumers. And even for those who can, it’s not clear what the next steps should be, and how fast the changes should be made.
Programming as a Language

In 1972, I was a young engineering student at South Dakota State University in Brookings, SD and for my first computer programming class I was trained to “speak” the language of Fortran. We were taught a basic form of machine communications to “talk” to the giant computer through punch cards that were fed in and out of the beast through a card reading input-output device.

In this class our training involved such sophisticated tasks as sorting numbers, basic addition, and putting lists in alphabetical order. The whole process was very time-consuming with very little to show for the effort.

At the end of the class, being the true visionary that I am, I concluded, beyond the shadow of a doubt, that there would be no future for the profession of computer programming.

Computers spoke a different language. In many ways it was similar to the language differences of people in Europe or Asia. While learning French, German, Mandarin, or Japanese required learning foreign words, definitions, and vocal inflections, the mastery of a computer language required the writing and interpretation of computer code, Boolean algebra, and many long and frustrating hours of dealing with non-human, no personality machines.
Next Generation Literacy

So going back to my original question, what really is literacy?

The United Nations Educational, Scientific and Cultural Organization (UNESCO) describes literacy as the “ability to identify, understand, interpret, create, communicate, compute and use printed and written materials associated with varying contexts.

Going beyond the textbook definition, literacy is evolving, and deep inside this evolution we can begin to understand some of the underlying complexities associated with the options currently at our disposal.

Reading and writing
Computer literacy
Web surfing literacy
Cell phone & telephone literacy
Smart phone literacy
Body language literacy
Financial literacy
Cartooning
Online commerce literac
Online security literacy
Graphical literacy
Animation literacy
Audio literacy
Video literacy
Social networking literacy
Gaming literacy
Virtual world literacy
Cultural literacy

It is a common trap to associate our talent for communicating with our ability to read and write. However, texting is different than cartooning. Audio podcasts are different than video podcasts. Each new form of communications comes with its own unique style and attributes for conveying thoughts and ideas.

Literacy will continue to evolve along with every new system and each form of technology that gets created along the way.

Basic reading and writing forms of communications will no longer be sufficient for the workforce of the future. People will still need to read and write, but they will also need a whole lot more.

By Futurist Thomas Frey