Dale Traxler - Owner and president of Beaded Impressions

Dale Traxler is the owner and President of Beaded Impressions, a Boulder based eCommerce company that distributes beads and jewelry supplies through four online stores to wholesale and retail customers worldwide. He and his wife started the business in 2002 and have used innovative digital strategies to reach their target markets including email, search engine marketing, and social media. Dale also blogs about the ever changing landscape and challenges of running an eCommerce business for PracticalEcommerce.com.

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