Jonathan Erb - Chief Marketing Officer at Cocona, Inc

Jon has 30 years of experience in marketing and product management, and general management, in consumer products and technology businesses. Jon has been an executive at large as well as young organizations.   During the past 4+ years he has been Chief Marketing Officer at Cocona, Inc., a developer and marketer of innovative fabric technologies.  There, he took a unique, excellent-performing technology out of R&D, positioned it, branded it, created a successful market penetration strategy focused on the best brands and provided them with global marketing support.  As a result, Cocona is considered by many to be one of the most successful new, value-added technologies to be launched in the textile industry in decades. 

Jon was president and CEO at Outlast Technologies where he and his team successfully developed a young business into a commercial success and raised venture capital for growth. 

Jon’s prior career experiences also include leading the team that launched Coors Light beer, and brand management at Clorox/P&G and Colgate-Palmolive. 

Jon has been on the board of directors for Outlast Technologies, e*town, 5430 Sports and has served as an advisor to CTEK and participating entrepreneurs. 

Jon has recently formed GoFarFast, LLC, a Boulder-based consulting firm that focuses on commercialization of new technologies, strategic positioning of new brands, restoration of revenue and profit growth to stagnant brands or businesses, development and execution of strategic marketing and sales plans that cost-effectively utilizes the best means to generate business, and creation of comprehensive marketing campaigns

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