William R. ($ Bill) Cobb - Author of "Targeted Tactics" - Transforming Strategy into Measurable Results
William R. ($ Bill) Cobb is a successful Fortune 100 Executive who has held various Senior Management assignments throughout his career which include the roles of Vice President & General Manager for a billion dollar division of a Fortune 50 Company and President & CEO of technology start-up companies. Bill has always found ways to grow operating revenues at rates that exceeded industry norms, acquiring the nickname "$ Bill." He developed the Targeted Tactics program to help emerging companies grow and succeed and to encourage established organizations to adopt and implement an integrated marketing approach.
