Lindsey Moore - Founder and CEO of KLM, Inc

Dr. Lindsay Moore is the founder and CEO of KLM, Inc., a management consultation firm located in Boulder, Colorado, U.S.A., that specializes in strategy, planning, branding, marketing, knowledge management, and the management of intellectual capital assets such as brands, intellectual property, and organizational capital.

Dr. Moore has worked in the fields of strategy, branding, and intellectual assets for over thirty years. She was one of the original founders, and later the General Manger of Strategy and Innovation, at Celestial Seasonings, Inc., an international specialty tea company, where she managed strategic planning, a vast portfolio of intellectual property, and developed a brand worth variously from $400 million to $800 million dollars (U.S.).
         
As well, Dr. Moore developed an innovative financial calculus for modeling and valuing “intangible assets,” such as brands, during the mid 1990s. This calculus is often used for benchmarking brands, measuring the contribution of brand plans and marketing strategies, valuations in merger and acquisition activities, calculating shareholder value, and for inclusion in corporate balance sheets.
         
Dr. Moore has served as a keynote speaker at numerous national and international conferences, speaking on strategy, branding, marketing strategy, intellectual capital, and the management of intellectual assets such as trademarks, patents, copyrights, and licensing arrangements.

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