Chris Sherman - President of Searchwise LLC and Senior Editor of SearchEngineWatch.com

Chris Sherman is President of Searchwise LLC, a Boulder Colorado based Web consulting firm, and Senior Editor of SearchEngineWatch.com. He is a contributor to Information Today, Online, EContent and other information industry journals, and a regular presenter at information industry conferences and workshops throughout the world. 

He has delivered keynote addresses to the annual conferences of the Australian Library Association, the Association of Professional Researchers for Advancement, the Association of Independent Information Professionals, the European Association of Information Services, and numerous other organizations including Toyota and Fidelity Investment Management. Chris is also organizer and chair of Incisive Media's international Search Engine Strategies conferences in London, Milan, Munich, Paris, Stockholm and Toronto.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame.  He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill.  His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has more than 25 years of experience in developing multimedia and Internet applications. Early in his career, he worked on prototypes of many products and concepts that are now commonplace, such as CD ROM multimedia technologies and interactive cable television. Later, he was Vice President of Technology for a global management consulting firm based in Amsterdam. 

Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients.  His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 1998 to 2001, he was the Web Search Guide for About.com.  Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego.

Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

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