Peter Murane - President and founder of BrandJuice Consulting
Peter Murane is the President and founder of BrandJuice Consulting, a leading innovation and brand strategy consulting firm that specializes in helping companies develop new ideas and valuable brands. BrandJuice clients include four Fortune 20 companies as well some of the fastest growing businesses in the country.
Peter's extensive brand management experience brings clients a valuable blend of strong analytical reasoning, creative problem solving and customer research discipline.
A graduate of Dartmouth College, Peter spent the first seven years of his career at the Clorox Company, one of America's top three brand management training grounds. While working as a Brand Manager, he built a variety of category-leading household brands such as KC Masterpiece, Clorox Bleach, Soft Scrub and Formula 409. He also played an integral role in the acquisitions of Pine Sol and S.O.S., and launched new products representing $50 million in annual sales.
Peter further honed his innovative consulting approach at the Sterling-Rice Group, where his clients included Bank of America, Kraft, Kellogg's, Taco Bell, The Almond Board of California, Celestial Seasonings, Alberto Culver, Qwest, AT&T Broadband, Verizon and Valleylab.
Peter is a member of Young Entrepreneurs Organization. His articles on brand strategy have appeared in Advertising Age, The Rocky Mountain News, Denver Business Journal and eMile High. Peter has also been featured on nationally syndicated, The Advertising Show, Business for Breakfast and Inc Magazine.
