Scott Degraffenreid - Social Network Analyst

Scott Degraffenreid is a Social Network Analyst who applies a wide range of leading edge mathematical modeling strategies to identify otherwise invisible patterns of individual behavior and organizational performance.  He brings a wealth of knowledge in the areas of business referrals, retention and recruiting.  Degraffenreid is one of very few people in his field using Social Network Analysis to develop leading-edge business applications.  Prior to his transition to his current field he was a respected and highly sought after Forensic Accountant, “before Enron made it “cool.”  He is currently writing his third book on the Millenial Generation, often referred to as Gen Y.  His first two books, “Embracing the N.U.D.E. Model, The New Art and Science of Referral Marketing,” and “Blazing a T.R.A.I.L. to Success, The New Art & Science of Acknowledgment” outline what has been acknowledged as some of the most important new business metrics in a decade. 

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