Brent Green - Author, speaker, trainer and consultant focused on Leading-Edge Baby Boomers

Brent Green is an author, speaker, trainer and consultant focused on Leading-Edge Baby Boomers, the “tip of the arrow” born between 1946 and 1955. This wealthy and high-flying cohort is rapidly changing the way businesses address adults 50 and older. He is the author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions.

He is a sought-after keynote speaker about Boomers and has been called upon for expert opinions and commentary by news media such as The Los Angeles Times, CNN Headline News, the Wall Street Journal, US News & World Report, Business Week, and The New York Times.

Established in1986, Brent Green & Associates, Inc. develops marketing communication programs with emphasis on direct response media, integrated promotions and executive training. The firm has received over 50 regional, national and international awards for creative and strategic excellence. Notably, a multi-stage lead generation program for a software company won the Direct Marketing Association's International Gold ECHO Award, the highest distinction in the field of target marketing.

Brent’s company has produced programs for a diverse range of clients, including Orange Glo International (OxiClean brand), Blue Cross Blue Shield, Men's Fitness magazine, Men's Health magazine, Best Life magazine, Experimental & Applied Sciences (EAS), FrontRange Solutions, Hewlett-Packard, and the United States Olympic Committee. In the area of in-store merchandising and retail branding, Brent has worked on major projects with McDonald’s, Pepsi, Coke, and TOTAL.

Brent has served in a leadership capacity with many professional and public service organizations, including as board chairman of the Colorado Springs Convention & Visitors Bureau, board member for Junior Achievement, and as programming chair for the Business Marketing Association and the Rocky Mountain Direct Marketing Association. He is on the Leadership Council of the Business Forum on Aging for the American Society on Aging.

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