We help turn freelance business professionals into standalone profit centers
An intensive professional workshop produced by the DaVinci Institute

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Freelancer Boot Camp Agenda
8:30 - 9:00 AM Welcome - Coffee, Tea, & Soft Drinks
9:00 - 9:15 AM

Introductions - W. Bruce Cameron

  • Overview of the Freelancer's World
  • Tales from a Hollywood script writer
9:15 - 10:15 AM

5 Myths of the Free Agent Workplace - Gordon Miller
(Excerpts from by Daniel Pink and his book "Free Agent Nation)

  • LOYALTY IS DEAD. In some ways, it's stronger than ever, but it does look a lot different.
  • WORKERS ARE LESS SECURE. Sometimes, but diversified portfolios can mean more security.
  • WORKLIFE BALANCE IS IMPOSSIBLE. Free agents erase the boundary between work and family.
  • WORKERS STRIVE TO RETIRE. Actually, we are inventing a new old age.
  • GROWTH IS THE KEY ECONOMIC DRIVER. Bigger isn't what it used to be. Better rules.
10:15 - 10:30 AM Break
10:30 - 11:30 AM

Becoming a Working Freelancer - Jack Dale

  • Spotting opportunities
  • It's not what you know, or who you know. It's who know what you know.
  • How to build and leverage your "basic opportunity system"
  • Finding the "influencers" that can champion your cause for you.
11:30 - 1:00 PM Lunch Break - Restaurants Close By
1:00 - 2:00 PM

Establishing the Legal Framework - David Kendall & Paul Koenig

  • Setting up the business entiity
  • Standard and non-standard freelance contracts
  • Negotiating deals
  • Collecting payments
2:00 - 2:10 PM Break
2:10 - 3:10 PM

How to Market Your Freelance Business Without Going Broke or Crazy
- Kent McBride

  • Planning Your Freelance Marketing Strategy - The ARE (Acquire - Retain - Expand) Marketing Model
  • Cost effective Web and e-mail marketing technologies to support ARE
  • Public Speaking for Fun and Profit
  • Writing for Fun and Profit
  • Networking for Fun and Profit
3:10 - 3:20 PM Break
3:20 - 4:15 PM

Lessons Learned - Rick Wilking

  • Working your way to the top
  • Rick is one of the top freelance photographers in the world. After spending many years in Washington, DC as the personal photographer for the President, Rick now does freelance work for Reuters, covering top news stories around the world.
4:15 - 4:30 PM Closing Thoughts - Thomas Frey