June 16, 2012 - Saturday
Getting Noticed and Getting Published in the Era of eBooks
Ebooks are expected to outsell print editions 3-to-1 this year. This digital revolution has permanently changed the rules of publishing and savvy authors who have learned how to play are reaping the rewards. But how do you enter this market? How do you, as a writer, prepare and protect your content for current and future formats?
Brian Schwartz, The Kindle Expert will be teaching a intensive workshop on how to tap into the largest and fastest-growing digital marketplaces with a scalable and automated plan. When acted upon, you will reach a wider audience, uncover new niches, realize a larger profit, create a closer connection with your readers, all while getting increased exposure for your work.
As the demand for eBooks accelerates, the advantage goes to nimble authors, experts, and publishers who are able to stand out and rise above the noise.
A few of the things you will learn:
- Why timing has never been better for talent writers.
- How to uncover reachable niches.
- What other successful eBook authors are doing that you can emulate.
- How to automate product fulfillment so you can focus on your business.
- Create a scalable ongoing marketing structure.
- Tapping an army of highly motivated commission-only salespeople to promote you.
Brian will walk attendees through the process – following the path of an actual title from inception to publication!
EVENT: Book to Nook – Pixels to Profit
DATE: June 16, 2012 - Saturday
TIME: 08:30am-12:30pm
WEBSITE: http://www.davinciinstitute.com/events/596/book-to-nook-%E2%80%93-pixels-to-profit-saturday-june-16-2012
LOCATION: DaVinci Institute, 511 E. South Boulder Road, Louisville, CO 80027
DIRECTIONS: Driving Directions
COST: $69, Members: $49, SuperMembers: Free
PHONE: 303-666-4133
TOPIC: Getting Noticed and Getting Published in the Era of eBooks
SPEAKER: Brian Schwartz
INSTRUCTOR: Brian Schwartz
Author of 50 Interviews: Entrepreneurs
Authorpreneur Brian Schwartz is the creator of the award winning 50 Interviews series and has published 30 titles in the last 3 years. Driven out of a need to provide his authors access to the digital book market, he launched KindleExpert.com in 2010, to provide a wide range of e-Publishing services for other authors and publishers. His title of ‘Authorpreneur’ encompasses the roles he fills as CEO, author, speaker, trainer, publisher, and consultant. He’s the vice president of the Colorado Independent Publishers Association – a 20 year old association, and was the first ever dedicated to self-publishers. He’s been featured on NBC & CBS, in the Denver Business Journal, and writes a column for the Northern Colorado Business Report highlighting innovation and entrepreneurship throughout Colorado. He can be reached through his website at www.KindleExpert.com.
8:00 - 8:30 – Registration
8:30 - 9:00 - Welcome and Introductions
9:00 - 10:00 – Identify a reachable niche, find new niches for existing content
- The state of the publishing industry and the direction it’s heading. Why timing has never been better for talent writers and editors.
- eBooks are still in their infancy. Over 20 million books-in-print on Amazon vs. just over a million Kindle Books.
- How to use free online tools to see what people are searching for (trending topics)
- Identify reachable niches, uncovering demand.
- What to look for in a competitive Amazon listing.
- Considerations for digital media & emerging standards.
- What, how, and where you can e-publish: The big 3: Amazon, BN, and Apple.
- What other successful eBook authors are doing that you can emulate.
10:00 - 10:15 – Break
10:15 - 11:15 - One-to-Many Publishing (Write once, Publish everywhere)
- Formatting for the current and future eBook formats.
- Getting your work formatted for the major marketplaces.
- eBook distribution options / aggregator pros & cons.
- New lower cost options for print-on-demand.
- Putting fulfillment on auto pilot.
- How to keep your title from becoming ‘out of stock.’
11:15 - 11:30 – Break
11:30 - 12:30 - Creating a scalable operation and the 80/20 rule of book marketing
- Online tools for authors & publishers.
- Leveraging affiliate and drip marketing.
- Leveraging sponsors, partners, and fans to increase visibility.
- Setting your business up so you can focus on your writing!
- 7 Secrets to successful book marketing
12:30 - 12:35 - Thank you for joining us!
