April 14, 2012 - Saturday
"Making Them an Offer They Can't Refuse"
Are you burned out from the process of continually searching for your next client?
Getting new clients is a common problem for most entrepreneurs, but it doesn’t need to be so difficult and time consuming.
Rather than spending hours attending networking events, on the phone, or hanging out on social media sites, why not take a different approach? This bootcamp will help you project what a prospect REALLY wants to know - can they trust you and do they resonate with you enough to hire you?
When you meet perspective clients and jump into a bland, boring elevator speech, often you will get absolutely nowhere because it does nothing to establish trust and confidence. In fact, you will often push prospects away because you come across as being “just like all the others.”
If you could give people an experience of who you are, what you stand for, and what you're all about you could easily weed people out who are a waste of time, while cultivating trust with the ultimate client (the people with whom you should be working.)
In this highly interactive presentation you’ll learn:
- How you can ditch the elevator pitch forever!
- Why the standard advice to “just get out there” to get more clients doesn’t work (and what to do instead)
- What is the single most effective way to attract clients who automatically trust you.
- Five simple steps for packaging your expertise into an offer they can’t refuse
- And much, much more
WHO SHOULD ATTEND Small Business Owners, Entrepreneurs, Aspiring Entrepreneurs, Independent Professionals, Consultants and Coaches
EVENT: Ditch The Pitch: Attract the Ultimate Client
DATE: April 14, 2012 - Saturday
TIME: 08:30am-12:30pm
WEBSITE: http://www.davinciinstitute.com/events/592/how-to-attract-the-ultimate-client-boot-camp-saturday-april-14-2012
LOCATION: DaVinci Institute, 511 E. South Boulder Road, Louisville, CO 80027
DIRECTIONS: Driving Directions
COST: $69, Members: $49, SuperMembers: Free
PHONE: 303-666-4133
TOPIC: "Making Them an Offer They Can't Refuse"
SPEAKER: Judy Murdoch
SPEAKER: Judy Murdoch
Owner of Highly Contagious Marketing
Judy Murdoch has over 30 years of experience in advertising, consumer products, and small business marketing. After helping Fortune 500 companies sell shampoo, pick-up trucks, and light beer (not all at the same time) she decided perhaps she should do something more meaningful with her skills which led her to starting her own company, Highly Contagious Marketing in 2005.
Through her company, Highly Contagious Marketing, Judy helps entrepreneurs package their expertise into marketing tools which enable them to get more clients, earn more money, and make a greater contribution.
In 2011 Judy self-published her first book, Simply Irresistible: A Simple step-by-step program for creating free products people love so much they want to pay for more.
Judy is originally from Chicago and moved to Denver in 1999. She lives with her husband, Michael, son Matt, and two spoiled cats, Inky and Gus. In her spare time Judy enjoys shopping for vintage clothes, graphic design, and needlepoint.
To learn more about Judy and highly Contagious Marketing visit highlycontagiousmarketing.com.
8:00 - 8:30 – Registration
8:30 - 9:00 - Welcome and Introductions
9:00 - 10:00 – There’s Got to Be a Better Way & There IS
- What Everyone Tells You
- Why the Pitch Idea is Broken
- What is an “Offer They Can’t Refuse”?
10:00 - 10:15 – Break
10:15 - 11:15 - Creating an Offer They Can’t Refuse
- Step 1. Desired Outcome for Your Business
- Step 2. What Makes Your Offer Irresistible?
- Step 3. How will You “Package & Deliver” Your Offer?
- Step 4. Creating Content
11:15 - 11:30 – Break
11:30 - 12:30 - Section Three
- Step 5. Create a Strong “Call to Action”
- Step 6. Sure-fire Ways to Present Your Offer
- Questions
- Next Steps for Taking Action
12:30 - 12:35 - Thank you for joining us!
