June 7, 2011 - Tuesday

Find, Pitch, and Close Investors in Today's Challenging Funding Environment - Without Banks, VCs or Angels
Learn how you can fund your company by advertising to a huge, untapped pool of small individual investors with $10k to $25k to invest in an exciting business opportunity
Funding is essential to startups—it’s like oxygen to the body. Money is a key ingredient necessary for expanding businesses to get their products to market and to accelerate growth and profitability. This upcoming 2-hour seminar will teach you how to take advantage of 504 private placements and Direct Public Offerings with insider’s tricks-of-the-trade to find, pitch, and close investors in today's challenging funding environment.
Michael Bissonnette has founded and built four multi-million dollar companies and raised over $50 million through 21 successful rounds of funding. He now mentors entrepreneurs in how to raise money to fund their companies using his unique and dependable approach. He has honed this technique over the past 28 years creating a straightforward approach that savvy entrepreneurs can implement immediately.
You will learn practical tools that you can put into action immediately:
Finding & getting in front of a large numbers of investors:
- Reach a new, untapped pool of high-probability investors
- Creatively leverage your existing networks, including current or past customers, to find Affinity Investors
- Use referrals and “bird dogs” to extend your current network to reach ready investors
- Creating marketing materials to excite, entice, and motivate investors to come hear your story
- Learn about SEC exemptions that allow you to advertise directly to the general public
Pitching Investors:
- Identify the key elements in your company that will get investors writing checks to fund you now.
- Understand the psychology of investors and how to structure your offering so that you can raise money in today’s market
- Refine and repackage your business into a more exciting and compelling investment opportunity
Closing Investors in 7 days:
- Learn how to increase your closing ratio to 35-50%
- Understand techniques to increase your average investment size by 200-300% through incentives
- Learn one powerful method that Michael used in every one of his fundraising efforts that closed 85% of his investors in 7 days
- Understand how to follow up with potential investors to convert maybes to yes’s
In this seminar, you will learn a new approach and practical skills to raise money quickly--at a high valuation--and be able to immediately use the funds to accelerate the growth of your company.
You should plan on attending this seminar:
- If you have a good business idea and need capital to implement it;
- If your business is expanding and you need a quick path to funding;
- If you don’t want additional loans or bank debts to pay off.
Don't miss this eye-opening seminar, packed with insider tips and practical information on how to quickly raise money in today’s challenging funding environment.
This event will sell out well in advance, so register now!
EVENT: Finding, Pitching, and Closing Investors Boot Camp
DATE: June 7, 2011 - Tuesday
TIME: 6:00pm-8:30pm
WEBSITE: http://www.davinciinstitute.com/events/537/finding-pitching-and-closing-investors-boot-camp-tuesday-june--7-2011
LOCATION: DaVinci Institute, 511 E. South Boulder Road, Louisville, CO 80027
DIRECTIONS: Driving Directions
COST: $69, Members: $49, SuperMembers: Free
PHONE: 303-666-4133
TOPIC: Find, Pitch, and Close Investors in Today's Challenging Funding Environment - Without Banks, VCs or Angels
SPEAKER: Michael Bissonnette
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SPEAKER: Michael Bissonnette
Founder and former CEO and Chairman of AeroGrow International (Inventors of the AeroGarden), Current Founder of Bissonnette Fund
Michael Bissonnette is a serial entrepreneur and fundraising expert with over 28 years of proven experience in funding, launching, and expanding start-ups into successful companies. He has built five businesses from concept to reality—including three multi-million dollar companies and two global enterprises. These include AeroGrow International, producer of the world’s first kitchen crop appliance, and Voice Power Technologies, which developed the world’s first hand-held consumer product that used voice recognition.
Having researched raising money through conventional channels including banks, angels, and venture capitalists, Michael quickly recognized the long odds of getting funding. He turned to a little-known (and quite revolutionary) fundraising approach that allowed him to market his offering direct to individual investors.
In 1982, he launched his first fundraising campaign and raised $1.5 million in less than 100 days. Michael continued to use “Investor Direct Funding” for the next 27 years to fund his companies. In total he has launched 21 funding campaigns in good times and bad, and he has been successful all 21 times. He has raised a total of over $50 million and funded five companies with this process.
Michael has likely raised more money from small individual investors using Investor Direct Funding than any other entrepreneur in the United States.
Over time, Michael refined and improved his process into a streamlined, battle-proven methodology, which he now uses to help entrepreneurs fund their companies.
