June 4, 2011 - Saturday

Strategies for structuring a book with maximum appeal
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Everyone has a book in them, but do you know 1) how to get it down on paper and 2) make it an enjoyable read for your target audience?
Most books suffer from the dual problems of focus and flow—is your book focused on one strong idea and does that idea flow through the entire text?
This 4 hour workshop is about writing your book. It is not about marketing your book, even though knowing what your target market wants to read (and not read!) is definitely a part of the writing process. It is designed to teach you how to structure your book from the initial outline through the various editing processes a book must go through to make it ready for publication.
This workshop will be conducted in two parts. Part one is about getting the book set up correctly. You will learn how to:
- pinpoint your focus
- identify what your audience needs and wants to hear about in a book like yours
- build an outline based on the focus and the inventory of writing you already have
- take your focus and work it through the entire book
- structure the various elements of your idea (the focus) logically so that the elements flow from one to another seamlessly.
Part two is about the revision process. Here you will find out how to:
- identify the flaws in your manuscript once it’s written
- take your book apart and restructure it so that it reads even better.
- think like a content editor
- act like copy editor to get the cleanest manuscript possible
You are invited to bring your writing with you. If you have a completed manuscript or even one that’s half-way done, bring that. If you just have a bunch of notes (or reports, or white papers, or newsletters, or even transcripts from teleseminars) bring them too!
This workshop is for anyone who wants to write a book, who has ever attempted to write a book but got stuck (and threw the pile of papers into the darkest corner of the den), or who has written a book and wants to know if it’s good enough. Whatever stage of the writing process you’re in, come prepared to write!
EVENT: How to Write a Book that Sells
DATE: June 4, 2011 - Saturday
TIME: 08:30am-12:30pm
WEBSITE: http://www.davinciinstitute.com/events/536/how-to-write-a-book-that-sells-saturday-june--4-2011
LOCATION: DaVinci Institute, 511 E. South Boulder Road, Louisville, CO 80027
DIRECTIONS: Driving Directions
COST: $69, Members: $49, SuperMembers: Free
PHONE: 303-666-4133
TOPIC: Strategies for structuring a book with maximum appeal
SPEAKER: Patricia Ross
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INSTRUCTOR: Patricia Ross
Co-founder of Hugo House Publishers
Patricia Ross, Ph.D. in English (NYU 2004), is an editor/ghostwriter turned “indie” publisher. In 2001, she was on track to become a tenured professor at the University of Colorado, but she’s too much of an entrepreneur at heart. She ventured out on her own, determined to teach people everywhere to write better.
She has been a corporate trainer, a teacher trainer, a tutor, and twice-published author. She was the “go to” editor for two print-on-demand/hybrid publishers when she was asked to start a publishing company. Dr. Ross took up the challenge and helped create Hugo House Publishers, Ltd. Having taught college-level writing from 1991 to 2001, and then having worked as an editor full time since 2004, she is keenly aware of what her authors need and want in their writing and publishing experience.
