April 23, 2011 - Saturday
Becoming an "Everywhere Author"
Event Video Available
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Handheld devices like the iPad, iPhone and Kindle have disrupted the way people discover and consume content -- such as books -- that were previously only available in physical form. Legacy industries are struggling to adapt to the new direct-to-consumer distribution model these devices represent, but that's only half the story.
The truth is that the individual writer now has more power and responsibility than ever before. This is the best time in history to be an author! But how do you stand out? The choices you make in the next few years will determine your place in this new consumer-driven content paradigm.
How Can You Be Everywhere at Once?
If you're an author, you need to make your content available everywhere that your audience expects to find it. In short, you need to be an Everywhere Author. This is easier than it sounds, and we'll show you how to do it.
We'll tell you why you need to stop thinking about getting a big publishing contract with a hardback book tour and all the fixings, and instead think about how to market yourself through social media.
At the same time, we'll also show you the folly of assuming that your entire audience will abandon print in favor of the Kindle, iPad and smartphones. Some people (even those with eReaders) still like to read in print. Thanksfully new advances in printing technology allow you to affordably publish your book once for devices and print -- all in one step.
What You Will Learn
Dan Pacheco, founder and CEO of BookBrewer.com, will show you how to publish with multiple platforms in mind from the beginning. In this seminar you'll learn:
- Which devices your readers use most today, and what they're likely to be using in the future.
- The retail channels where people buy eBooks today, and how this will shift to social media tomorrow.
- Different options for turning finished manuscripts into eBooks that you can sell directly online, as well as through retail channels.
- How to tell if your eBook will sell, and which types of self-published books sell better than others.
- How to market your own eBook, and why you need to take control of marketing.
- And finally, how new Print on Demand technologies will change the way people discover and purchase your book in print. (And yes, print still has a long life -- but of a different nature).
A SPECIAL OFFER
In the last hour of the seminar, BookBrewer will help authors with completed manuscripts turn them into published eBooks, then enable them as Print on Demand titles. We'll provide a special offer with partner Consolidated Graphics to print and deliver completed books via FedEx within 72 hours of completion.
Authors will also have the option of seeing their books being printed and bound at a state of the art facility in the Denver metro area. More details on this offer will be provided to registered attendees 7 days before the event, so don't miss out!
EVENT: How to Stand Out and be an Everywhere Author
DATE: April 23, 2011 - Saturday
TIME: 08:30am-12:30pm
WEBSITE: http://www.davinciinstitute.com/events/518/becoming-an-everywhere-author-wednesday-march-23-2011
LOCATION: DaVinci Institute, 511 E. South Boulder Road, Louisville, CO 80027
DIRECTIONS: Driving Directions
COST: $69, Members: $49, SuperMembers: Free
PHONE: 303-666-4133
TOPIC: Becoming an "Everywhere Author"
SPEAKER: Dan Pacheco
INSTRUCTOR: Dan Pacheco
Founder and CEO at FeedBrewer Inc.
Dan Pacheco has over 15 years of experience in media and technology. As a reporter at The Denver Post, he created the first prototype for Denverpost.com, and moved on to help launch Washingtonpost.com in the Nation's Capital. He also spent 6 years at AOL as a product manager for community and self-publishing services.
In 2008 Pacheco garnered a prestigious $837,000 Knight News Challenge award for Printcasting.com, a democratized-publishing platform that evolved into BookBrewer.com. He lives in Broomfield, Colorado with his wife and two daughters and works out of an office in Boulder, Colorado.
