February 7, 2011 - Monday
Generation Reinvention: How Boomers Are Changing the Future for Business
Born from 1946 to 1964, Baby Boomers represent 26.1% of the U.S. population. By demographic force alone, this generation is having a lot of influence on the future. But demographics do not tell the entire story.
This generation of cultural and social innovators has influenced the shape and trajectory of every lifestage they’ve occupied. In their teens they questioned authority and insisted on a more egalitarian society through their consciousness revolutions. In their young adult years, they popularized new industries such as personal computing and natural products. In middle age they have become dominant consumers of luxury products, automobiles, educational travel, financial services, second homes, healthcare services and more.
Boomers are already changing many traditional business practices and institutions, from advent of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from Hollywood films such as Avatar to new hit songs from enduring classic rockers such as Bruce Springsteen.
This inspiring presentation gives you astute glimpses into what it actually means to be part of a generation, both personally and from a practical marketing standpoint. You’ll discover an unprecedented analysis of generational influences and implications for future-oriented businesses and nonprofits.
You’ll leave this presentation well informed about how you can improve marketing communications, product and service development, nonprofit value and public policies. It’s not an overstatement to conclude that the next few chapters of western society will include Baby Boomers as leading protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging and consumerism.
EVENT: Night with a Futurist
DATE: February 7, 2011 - Monday
LOCATION: DaVinci Institute, 511 E. South Boulder Road, Louisville, CO 80027
DIRECTIONS: Driving Directions
COST: $0, Members: Free, SuperMembers: Free
TOPIC: Generation Reinvention: How Boomers Are Changing the Future for Business
SPEAKERS: Brent Green, Marc Sotkin, Nancy Clark, Steven Hoffman, Thomas Frey
SPEAKER: Brent Green
Author, speaker, trainer and consultant focused on Leading-Edge Baby Boomers
Brent Green is an author, speaker, trainer and consultant focused on Leading-Edge Baby Boomers, the “tip of the arrow” born between 1946 and 1955. This wealthy and high-flying cohort is rapidly changing the way businesses address adults 50 and older. He is the author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions.
He is a sought-after keynote speaker about Boomers and has been called upon for expert opinions and commentary by news media such as The Los Angeles Times, CNN Headline News, the Wall Street Journal, US News & World Report, Business Week, and The New York Times.
Established in1986, Brent Green & Associates, Inc. develops marketing communication programs with emphasis on direct response media, integrated promotions and executive training. The firm has received over 50 regional, national and international awards for creative and strategic excellence. Notably, a multi-stage lead generation program for a software company won the Direct Marketing Association's International Gold ECHO Award, the highest distinction in the field of target marketing.
Brent’s company has produced programs for a diverse range of clients, including Orange Glo International (OxiClean brand), Blue Cross Blue Shield, Men's Fitness magazine, Men's Health magazine, Best Life magazine, Experimental & Applied Sciences (EAS), FrontRange Solutions, Hewlett-Packard, and the United States Olympic Committee. In the area of in-store merchandising and retail branding, Brent has worked on major projects with McDonald’s, Pepsi, Coke, and TOTAL.
Brent has served in a leadership capacity with many professional and public service organizations, including as board chairman of the Colorado Springs Convention & Visitors Bureau, board member for Junior Achievement, and as programming chair for the Business Marketing Association and the Rocky Mountain Direct Marketing Association. He is on the Leadership Council of the Business Forum on Aging for the American Society on Aging.
PANELIST: Marc Sotkin
Host at Boomer Alley Radio
Marc Sotkin began his writing career in 1976 and has been a staff writer and producer on more than 350 episodes of various situation comedies for every television network. His credits include Laverne & Shirley, The Golden Girls, as well as co-writing and producing two Garry Shandling specials for Showtime. He has been honored with multiple Emmy, Golden Globe and Cable Ace award nominations and has won a prestigious Writers Guild Award. Presently, he appears in his weekly Boomer Alley videos (http://boomeralley.com).
In addition he hosts Boomer Alley Radio (http://boomeralleyradio.com) which airs weekly in Los Angeles on CBS affiliate KFWB, across Colorado on the Radio Colorado Network, and is podcast to the universe. .
PANELIST: Nancy Clark
Owner of UnleadedGroup.com and Publisher of WatchBoom.com
Nancy Clark’s compelling features and columns have earned her the respect of readers and fellow journalists. As an owner of UnleadedGroup.com, a website/video/hosting/marketing firm, Clark has published and/or edited multiple regional magazines, two international including Frontier Airlines in-flight magazine, Western Pacific Airlines in-flight magazine, Denver Magazine and Executive Denver, among the first online magazines in the world when a page took 3 hours to load. Clark publishes WatchBoom.com, an online travel mag for Boomers.
PANELIST: Steven Hoffman
Co-founder of LOHAS Journal and Managing Director of Compass Natural LLC
Steven Hoffman, a former agricultural extension agent and co-founder of LOHAS Journal and the annual LOHAS market trends conference, has been involved in sustainable food and agriculture for more than 30 years. He is Managing Director of Compass Natural LLC, a full service marketing, communications, and business development agency serving the natural, organic and sustainable products industry. He is co-owner of Boulder’s Best Organics, a provider of premium organic and eco-friendly gift box collections featuring leading local brands. Also, Hoffman is former Chair, Vice Chair and current board member of Naturally Boulder, an economic development initiative established by the City of Boulder to help promote the growth of natural and organic products business in the region. Hoffman served as Managing Director of The Organic Center, a nonprofit research and education institute based in Boulder, from 2007 – 2010. He is the former Rocky Mountain regional sales manager and national marketing director for Arrowhead Mills, a leading organic food company founded by Texas organic farming pioneer Frank Ford, and now a division of the Hain Celestial Group. Hoffman is the former editorial director of Natural Foods Merchandiser, a leading trade magazine published by New Hope Natural Media. He served in 2003-2005 as President of People Planet Profit Colorado, now CORE Colorado, one of the state’s leading sustainable business associations. In the late 1970s, Hoffman taught tropical agriculture as a Peace Corps volunteer in Central America. He holds a M.S. in agriculture from Pennsylvania State University, and as director of Philadelphia’s Urban Gardening Program in the mid ‘80s, he helped establish more than 125 vegetable gardens in low-income areas of the city.
HOST: Thomas Frey
Executive Director and Senior Futurist at the DaVinci Institute
Thomas Frey is Executive Director and Senior Futurist at the DaVinci Institute as well as Google top rated futurist speaker.
As part of the celebrity speaking circuit, Tom continually pushes the envelope of understanding, creating fascinating images of the world to come. His keynote talks on futurist topics have captivated people ranging from high level government officials to executives in Fortune 500 companies including NASA, IBM, AT&T, Hewlett-Packard, Lucent Technologies, First Data, Boeing, Capital One, Bell Canada, Visa, Ford Motor Company, Qwest, Allied Signal, Hunter Douglas, Direct TV, International Council of Shopping Centers, National Association of Federal Credit Unions, Times of India, Leaders in Dubai, and many more.
Because of his work inspiring inventors and other revolutionary thinkers, Tom has been referred to as the modern "Father of Invention" and the "Dean of Futurists." Before launching the DaVinci Institute, Tom spent 15 years at IBM as an engineer and designer where he received over 270 awards, more than any other IBM engineer.
6:30 - 7:00 - Registration and networking
7:00 - 7:15 - Announcements and introductions
7:15 - 8:00 - “Generation Reinvention: How Boomers Are Changing the Future for Business" - Brent Green
8:00 - 8:45 - Panel discussion
8:45 - 9:00 - Networking
9:00 - Thank you for coming