November 8, 2010 - Monday

How To Turn Your Written Book Into An Audio Book
In this hands-on course, published authors (and would-be authors!) will learn the basics of turning their print books into audio books. Answer the big questions, like “Should I read my own book aloud, or hire a professional?” and “How much does an audio book cost to produce?” Instructor Christine Mahoney will give you tips and shortcuts, learned from personal experience. Learn how to avoid common mistakes (and catch them before your audio book gets duplicated!) and what to expect throughout the entire production process. At the end of the evening, you’ll be able to determine if your audio book can be a DIY project, or if you’ll need to hire a producer.
Why an Audio Book?
Here are just a few amazing facts about the audiobook market:
- Audiobooks are the fastest growing sector of the publishing industry.
- There is currently a shortage of audiobooks worldwide as publishers race to meet demand.
- Only 0.75% (not even 1%!) of Amazon’s book catalog has so far been converted to audio.
- Last year more than $1 BILLION worth of audiobooks were sold in the US alone.
- Audible.com, a site that only sells audiobooks, gets over 350,000 visitors every day or about 2,500,000 people a week.
- iTunes has more than 200,000,000 registered users and is selling over 1 Billion audio files every month.
- Selling your book as an audiobook means that it can be instantly down loaded to any one of the Billions of iPods, MP3 players or mobile phones around the world.
Audiobooks offer some very exciting opportunities for authors – make sure you take advantage of it!
What will you learn?
- Learn the 3 phases of audio book production and the top 3 quality control checkpoints
- The 6 factors buyers consider before purchasing an audio book
- Quality vs. Speed – getting it done fast or getting it done right
- Producing hard copies vs. creating downloadable copies – what does your audience want? What is the cost difference?
Who should attend?
This course is designed for published authors, soon-to-be published authors or would-be authors with great book ideas.
Additional requirments:
Authors, please bring your books. If your book hasn’t been published yet, or is in the process of being written, please bring a section that can be read aloud. If you’re a would-be author still in the “idea phase” of your book, bring whatever you can share. We’ll share content in a fun, friendly environment that offers encouragement and constructive critique.
EVENT: Harnessing the Power of Audio Books
DATE: November 8, 2010 - Monday
TIME: 6:00pm-8:30pm
WEBSITE: http://www.davinciinstitute.com/events/489/harnessing-the-power-of-audio-books----monday-november--8-2010
LOCATION: DaVinci Institute, 511 E. South Boulder Road, Louisville, CO 80027
DIRECTIONS: Driving Directions
COST: $69, Members: $49, SuperMembers: Free
PHONE: 303-666-4133
TOPIC: How To Turn Your Written Book Into An Audio Book
SPEAKER: Christine Mahoney
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SPEAKER: Christine Mahoney
Former TV News Anchor, Producer, Media Coach – Owner of Honk! Media
Christine Mahoney is a former award-winning TV news anchor/reporter with major market experience in Denver, Sacramento, Las Vegas and Michigan. After a 12-year career in TV news, Christine started doing freelance voiceover work and video production in 2003. She has her own company, Honk! Media (www.honkmedia.com), which specializes in producing audio books, educational and industrial videos and real estate marketing pieces.
Christine is represented by Radical Artists Agency for voiceover and on-camera work, for clients such as Crocs, Proctor and Gamble, The Children’s Hospital and many others. A graduate of the University of Colorado at Boulder’s School of Journalism and Mass Communication, Christine is delighted to work as an adjunct instructor there, sharing her skills with students. She also teaches for Boulder Digital Arts and regularly conducts media training for scientists at UCAR/NCAR in Boulder. In her spare time, Christine dreams of writing a children’s book about the pony express.
