May 1, 2010 - Saturday

Marketing Automation Boot Camp - Building a faster, more efficient prospect pipeline
- Customize each prospect’s interactions based on their needs, behaviors, thoughts, feelings, etc.
- Analyze each website visitor’s areas of interest. Study click-paths to understand their level of engagement and match their interests with a specific offerings
- Create highly customized messaging by drilling down to individual trigger-points - even if you have hundreds of thousands of leads
- Identify when a prospect is ready for contact from a person and sets up alerts for sales people to follow-up on
- Instead of using countless man-hours of expensive one-on-one relationship-building time, marketing automation technology eliminates much of the sloppy front end of the lead-building process and converts prospects into sales in record time
- Get an overview of the marketing automation landscape, adoption rates, trends and growth
- Develop strategic ways to think about your database of leads—and improve its overall health
- See best practices for thinking about multi-stage email campaigns and MA in general
- Receive actionable tips and tricks from someone who is using MA and testing new ideas for a variety of clients
- Learn about several platforms and get a feature/benefit and cost comparison
EVENT: Marketing Automation Boot Camp
DATE: May 1, 2010 - Saturday
TIME: 08:30am-12:30pm
WEBSITE:
LOCATION: Wolf Law Building, 2450 Kittredge Loop Road, Boulder, CO 80309 (Corner of Baseline & Broadway)
DIRECTIONS: Driving Directions
COST: $119, Members: $79, SuperMembers: Free
PHONE: 303-666-4133
TOPIC: Marketing Automation Boot Camp - Building a faster, more efficient prospect pipeline
SPEAKERS: Joy Milkowski, Matt Given, Michael Ward, Steve Juedes
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INSTRUCTOR: Joy Milkowski
Founder of Access Marketing Company
Joy Milkowski is the Founder of Access Marketing Company where she specializes in bringing search engine marketing and web marketing intelligence to her clients in a way they can understand and measure. She has over a decade of marketing, sales and professional copywriting experience in a variety of areas including tech, industrial, direct to consumer sales, commercial real estate ventures, professional and collegiate athletics and Internet-based marketing. In addition, Joy trains small businesses and entrepreneurs who want to leverage the power of search engines as an advertising tool to reach their audiences.

INSTRUCTOR: Matt Given
Founder and CEO of Impact Street Consulting Services
Matt Given is the Founder and CEO of Impact Street Consulting Services. Impact Street is a strategic Marketing Automation and Sales Effectiveness consulting firm. Impact Street designs, implements, and manages web-based demand generation and lead management programs using proven methodologies and software technology. Our B2B and B2C programs can dramatically improve your marketing power and sales revenue while generating visible, measurable ROI. An Impact Street engagement is fast and feasible, providing your company with a lead generation system rooted in proven best practices. We are Marketing Automation architects, technicians, and practitioners.
Matt is an intuitive, insightful and high-energy leader with a proven entrepreneurial back ground in Consulting and Professional Services. He has led a dynamic management career in strategic planning, marketing and sales within multiple business climates requiring the ability to adapt to the significant challenges of business start-ups, rapid growth and shifting external market conditions.
Plain and simple, he understands how to grow and operate businesses.
Matt developed his expertise in Payment Transaction Systems and Bank Industry Consulting as Founder and CEO of Silverline Business Systems. Silverline had an impressive five-year run earning many “fastest-growing company awards” both within its sector and regionally. He sold Silverline in 2007 to focus on Marketing Automation Consulting and Corporate Speaking. Matt earned his MBA from Clemson University. He serves on the board of Hand-Held Products, a New York-based Auto Identification and Data Collection technology company. He lives, works, and plays (not always in that order) in Boulder, Colorado.
He is the father of four kids ages 9 to 18. He is an avid skier, cyclist, and triathlete.

INSTRUCTOR: Michael Ward
Founder and CEO, Net-Results
Michael Ward - As an experienced software developer, sales professional, and internet marketer, Michael Ward is the entrepreneurial backbone of Net-Results, a Marketing Automation company located in Golden, CO. Throughout his career, Michael has helped companies increase productivity, efficiency, and revenue. He envisioned the concept for Net-Results in 2003 determined to create a sales/marketing automation platform that would not only appeal to B2B enterprise markets, but would also be available to smaller organizations. Since then, he has architected a solution for both B2B and B2C markets at price points designed to facilitate wide-scale adoption in the SMB space.
Michael grew up in Ohio where he studied geology at Cleveland State University. While building his professional acumen he gained experience in financial planning, IT management and consulting before creating Net-Results. Ward moved to Colorado in 1997 and enjoys technical mountain biking, ice hockey, and snowboarding. He is married with four-year-old twins.

INSTRUCTOR: Steve Juedes
Founder and President of Direct Hit Marketing, Inc.
Steve Juedes is the founder and president of Direct Hit Marketing, Inc. He has been directing successful marketing campaigns for both the business-to-business and the business-to-consumer market places since 1980. During his 30 year tenure, Steve has worked with a number of very successful database marketing clients. These include a Who’s Who of university, business, and not-for-profit clients.
Steve, a CPA by profession, understands the complex marketing analytics that must be part of any successful direct marketing campaign. Steve has spent over 30 years refining list research tactics, developing measurable direct marketing campaigns, creating sophisticated tracking methodologies, and deploying measurable reporting packages that help marketing decision makers make the right decisions.
Steve has performed at the senior executive level for some of the most aggressive and successful database marketing companies. Included in this list are Fred Pryor Seminars and CareerTrack Seminars. Steve, as Director of Marketing for CareerTrack Seminars, helped that organization grow from 16 million in revenue to over 100 million in revenue in a span of only 6 years.
In May of 1992, Steve established his own direct marketing company, Direct Hit Marketing, Inc., a database marketing organization focused on helping business-to-business and business-to-consumer mailers achieve successful and measurable marketing results. Direct Hit Marketing specializes in data analytics & enhancement, marketing automation, online marketing, data integration & migration services, data appending, profiling, as well as firmagraphic and demographic analysis. Direct Hit is also a full-service independent list brokerage firm. The list brokerage division has special expertise in the professional development and executive education marketplace, as well as the conference and seminar industries.
One of Steve’s greatest desires is to help enhance any organization’s marketing strategy by precisely measuring in-depth marketing results and providing ROI based tactics that improve the bottom-line. His track record is one of using data driven results to make a positive difference for his clients.
Direct Hit Marketing is located in Longmont, Colorado. Direct Hit Marketing was selected by the Rocky Mountain Direct Marketing Association as supplier of the year. Direct Hit Marketing is a RMDMA “Eagle” award winner for excellence in direct marketing. Professional memberships include: RMDMA, BMA, and AMA.
