March 15, 2010 - Monday
Bringing Your Product to Market
Event Video Available
You've just invented a product and are waiting for the line of customers to form at your doorstep with their wallets out, but no one seems to be showing up. Now what?
At this point you have several options. You can either sell your product online, work with a national retailer, or devise some other innovative strategy to find the customers your product deserves.
Every product needs its own separate strategy and coming up with a good marketing plan is every bit as important as creating the product in the first place.
At this event, we will be featuring some of the success stories coming out of the Colorado Inventor Showcase. Our plan is to let the experts tell you about some of the many successes and failures they encountered along the way.
Join us as we probe the minds of some of our most accomplished revolutionary thinkers, and learn from the best as they tell us the many lessons learned along the way.
EVENT: Startup Junkie Underground
DATE: March 15, 2010 - Monday
LOCATION: MADCAP Theater, 10679 Westminster Blvd, Westminster, CO 80020
DIRECTIONS: Driving Directions
COST: $20, Members: Free, SuperMembers: Free
TOPIC: Bringing Your Product to Market
SPEAKERS: Aundrea Rosdal, Joy Milkowski, Cindy Lichfield, James Turner, Melanie Romero, Steve Baker
SPEAKER: Aundrea Rosdal
Founder & CEO of Hood, Inc.
Ms. Aundrea Rosdal, President and CEO of Hood Charms, LLC has 20 years of diverse industry experience in organizational management, business development, and program/product management. Her background includes Information Technology, Telecom, and Education, Gas / Energy, Security and Beauty industries. She attended college at Merritt Jr. College in Oakland Califo rnia then attended Golden Gate University in San Francisco California.
Her strengths and abilities to achieve objectives, and exceed defined goals have been paramount in her career. Her experience delivers clever disposition to adapt and overcome unusual situations with a win/win result.
Aundrea Rosdal launched Hood Charms, LLC, in April 2006 in Denver Colorado. Her product has been reviewed in over 45 publications; additionally her product has been featured in local media: Channel 9, Channel 8 and Channel 2 Fox news in Colorado and Dallas. She has been a guest on CNBC – The Big Idea with Donny Deutsch, and QVC. She has retailed her product in Salons across the country, local Walmart stores, 52 Walgreens Stores across the country, 32 Bed Bath and Beyond stores across the country and most recently was featured in the December issue of Colorado Biz in “Gadgets”. She currently sells her product on line at www.hottyhoody.com
She can be reached at Arosdal@hottyhoody.com or 720 299-2424
MODERATOR: Joy Milkowski
Founder of Access Marketing Company
Joy Milkowski is the Founder of Access Marketing Company where she specializes in bringing search engine marketing and web marketing intelligence to her clients in a way they can understand and measure. She has over a decade of marketing, sales and professional copywriting experience in a variety of areas including tech, industrial, direct to consumer sales, commercial real estate ventures, professional and collegiate athletics and Internet-based marketing. In addition, Joy trains small businesses and entrepreneurs who want to leverage the power of search engines as an advertising tool to reach their audiences.
PANELIST: Cindy Lichfield
Serial Inventor and Owner of Cloud Dome
Cindy Lichfield is a serial inventor who has developed a number of products used in the field of photography. Her company, Cloud Dome, is named after her first product. The Cloud Dome is an ideal way to photograph small, detailed objects such as jewelry, sports memorabilia, evidence, documents, or any variety of items to be sold via online auctions. After years in the jewelry industry, Cindy was one of the first to see the potential of selling jewelry online. The biggest problem she found was finding an affordable way to capture the beauty of her pieces photographically. She needed a way to evenly diffuse the light and stabilize the camera. Her solution was the Cloud Dome. Made of high impact, non-yellowing, crack-resistant plastic, Cloud Dome evenly diffuses natural light over the surface area of the object being photographed. High-quality digital photographs can even be achieved in low lighting. Lightweight and easily portable, the Cloud Dome is outfitted with a camera mount to eliminate stability problems. It’s the perfect accessory photographers at any skill level who aim to achieve the highest quality digital photographs.
Cindy is working on other inventions and getting her Master’s degree in Acutonics.
PANELIST: James Turner
Founder and President of OptiBike, LLC
James Turner is the Founder and President of the Boulder-based OptiBike, LLC and was named "Colorado Inventor of the Year" at the 2008 Colorado Inventor Showcase.
Graduating with a Masters in Mechanical Engineering and using his background as the two time winner of the Canadian Motocross Championship, training as a semi-pro athlete, and after spending a few years as a product engineer at the Ford Motor Company in Michigan, James set out to merge his expertise in human muscle/mechanical integration, high performance suspension and vehicle design, and his years in the saddle of custom moto-cross bikes to design the world’s best electric bike, the Optibike.
Each model of the OptiBike is a handcrafted masterpiece. The California Academy of Sciences Museum calls the OptiBike, “The Future of Transportation.”
OptiBike has been featured on CNN, ESPN, in the New York Times, WIRED Magazine, USA Today, the Denver Post, BusinessWeek, and many more.
PANELIST: Melanie Romero
Founder of She-Edison and the Inventor of the SnapBagger
Melanie Romero is a thirty-something home owner and avid “Do-it-Yourselfer”. She was one of the featured inventors at the 2008 Colorado Inventor Showcase where she drew lots of attention to her newly invented SnapBagger™.
As a mechanical engineer and seasoned sales manager for a high quality industrial equipment manufacturer, Melanie is particularly equipped to bring products like the SnapBagger™ from idea conception to market. She formed She-Edison, LLC to explore and develop “Bright Ideas for Busy People™”. She-Edison, LLC manages the sales of the SnapBagger™ as well as other high quality products that address everyday market needs.
HOST: Steve Baker
Senior Fellow, Business Advisor and Author
Steve Baker is a small business advocate with a passion for business and a drive for success. As a founder of successful companies, a corporate executive and business advisor, he has over 25 years of experience developing and launching new businesses. He has led companies in every phase of business cycle from startup to exit in both private and public sectors. He guided one of his startup companies through a successful public offering of stock (IPO) and achieved revenues of $500 million.
Steve directs business development and strategic marketing, and has taken companies from startup to millions of dollars in revenues in such diverse industries as international travel, financial software, franchising, manufacturing, ergonomics, medical devices, migraine headache treatment, and an international medical wellness resort.
As a small business advocate, Steve thrives on the challenge of solving problems that impede business growth and success. As a Senior Fellow at the DaVinci Institute, a futurist think-tank, he enjoys helping entrepreneurs succeed. He is the author of the award winning book Pushing Water Uphill With A Rake and is a frequent public speaker to business groups and university students, discussing entrepreneurship and ethics.
6:30 - 7:00 - Registration and networking
7:00 - 7:15 - Announcements and introductions
7:15 - 8:00 - "Bringing Your Product to Market" - Aundrea Rosdal
8:00 - 8:45 - Panel discussion
8:45 - 9:00 - Networking
9:00 - Thank you for coming