September 12, 2009 - Saturday

Online Strategy Essentials - What You Need to Succeed with Webinars

Event Video Available

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"Webinar" is a term developed in the late 1990s to describe a new kind of workshop or lecture that is broadcast over the Web instead of teaching students in a classroom. Webinars started as a one-way webcast, but quickly evoled to include a variety of interactive elements that facilitate interaction between the audience and the presenters.

Once you begin to understand the potential for producing your own webinar, you will begin to see the incredible opportunity surrounding them.

Is your primary interest to tell the world about your product or service? Or are you hoping to establish yourself as an expert in your field? Or perhaps you wish to sell a packaged piece of information and make money in the process. In either of these cases, you will find yourself competing against thousands of others—some of whom are tied to big companies with huge budgets! 

Webinars are a great way to leverage the power of the Internet and compete effectively against some of your much larger of rivals.

WEBINAR MARKET OVERVIEW

Online web conferencing is sky-rocketing in all types of businesses. The market for this relatively new technology is being fueled by increased global competition. Record high travel expenses and the need to be more productive are contributing to the rapid adoption of a variety of webinar and web casting products. Why travel when you can present from your desk to anyone with a computer and Internet connection?

Webex and Citrix are by far the leading competitors in this space and they are both competing head-to-head for market dominance. The playing field is rounded out by two hundred or so minor players that hold smaller market shares.

The role of web conferencing is expanding and driving its towering market growth in this sector.  Traditionally, web conferencing had been an internal collaboration tool. However, today we see web conferencing being used by sales and support teams, corporate trainers, and by the education market as well. Technological improvements will continue to expand the role of web conferencing within the business and education community. Unfortunately, there is a great disparity in the level of quality of the Webinars being produced. 

This Webinars Boot Camp will:

 

 

EVENT: Creating Powerful Webinars Boot Camp
DATE: September 12, 2009 - Saturday
TIME: 08:30am-12:30pm
WEBSITE: http://www.davinciinstitute.com/events/403/webinar-techniques-boot-camp--saturday-september-12-2009

LOCATION: Wolf Law Building, 2450 Kittredge Loop Road, Boulder, CO 80309 (Corner of Baseline & Broadway)
DIRECTIONS: Driving Directions

COST: $119, Members: $79, SuperMembers: Free

PHONE: 303-666-4133

TOPIC: Online Strategy Essentials - What You Need to Succeed with Webinars
SPEAKERS: Michael Zabinski, Robert Hayes

INSTRUCTOR: Michael Zabinski

Co-Founder of The Webinar Mentor

Michael is a Co-Founder of The Webinar Mentor. Mike brings clients his thirty five plus years experience in the areas of organizational effectiveness, business planning and development, online technologies, training and marketing strategy. Michael has extensively consulted in designing and structuring start up companies and new business strategies.

Michael is based in Aurora, Colorado.  He, along with his partner, Judith Briles, has broadcast over 200 webinars on a large variety of topics. The Webinar Mentor is a one-stop shop for online presentation assistance. They are specialists in helping develop a company’s product or service information and presenting it to a target audience through webinars.

Michael began his career in manufacturing operations. He spent six years in Production Management and Quality Control at Central Foundry Division, General Motors. After completing a master’s degree in 1975, he moved to Denver as Staff Member with the Mountain States Employer's Council. At MSEC he provided Management and Organization Development services to MSEC's membership. Michael then spent three years as Corporate Employee Relations Director for Ideal Basic Industries and was Assistant Director of Human Resources for Information Handling Services. In 1986, he became a Principal in First Colorado Consulting Group, Inc., applying his OD and management experience to various manufacturing, service and information companies.

Mr. Zabinski received his undergraduate degree in Production Management from Kettering University and a Master’s Degree in Organization Behavior from the University of Nebraska - Lincoln.


INSTRUCTOR: Robert Hayes

Founder of CynoCast

Robert Hayes graduated from the University of Massachusetts business school in 1984. He worked at AT&T selling telephony equipment until 1990. He has been a software entrepreneur since 1991. He has developed two successful products. His first product was a voice recognition program that IBM licensed in 1994. It was the first VR program to ship on any IBM PC. 'Voice User' sold a quarter million copies on the Aptiva product line.

Subsequently, Robert developed a consumer title called the 'Ski Area Screen Saver'. This fun CD-ROM title sold over 135,000 copies mostly through ski shops on two continents. Cylogic generated over almost a million dollars in revenue from this one title over a seven year period.

Robert has now moved his software expertise to the web where he has recently released his latest venture CynoCast.com – a new web casting technology. CynoCast is designed to transform how businesses can use the Internet to drive sales and streamline product support. Our pioneering web interaction software shatters known efficiency bars and optimizes company resources too. It makes emailing attachments obsolete, while putting the sales process in high gear by engaging customers with interactivity.


AGENDA

8:00 - 8:30 - Registration

8:30 - 9:00 - Welcome and Introductions - Thomas Frey

9:00 - 10:00 - Introduction to Webinars - Overview of the Process – Michael Zabinski

10:00 - 10:15 - Break
 
10:15 - 11:15 - The Steps to a Successful Webinar - Michael Zabinski

11:15 - 11:30 - Break
 
11:30 - 12:30 - Demonstrating Webinar Technology – Rob Hayes

12:30 - 12:35 - Thank you for joining us - Thomas Frey

Da vinci inst webinar bootcamp what you need to succeed
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