SPEAKER: Patti Serrano

Nationally renowned public speaker and business trainer on entrepreneurship

The knowledge of business and startups for Patti Serrano took form on the beaches of Southern California and Hawaii. She was raised there and grew up with an afinity for the ocean. It wasn’t an accident that Serrano met Tom Morey, the inventor of the now worldwide phenomena, the Morey Boogie, on beach in Hawaii in 1970. Their paths didn’t cross again until the mid 1970’s when they both ended up a block apart from each other in Carlsbad, California.

Serrano wanted to go to Law School, but Morey had other plans for her which was to utilize her skills in dealing with people, organization and loving the ocean. In the early 1970’s he was in the development stages of producing a “Boogie Board” today called a Bodyboard. Morey convinced Serrano to take the board on the road and visit Surf Shops to show them the wonders of this product.

Serrano found out real fast that selling wasn’t her forte and developed her “No Hat Sales Method” which she teaches today in her business training company called The Entrepreneur Club. Everything that could happen in those early days happens with most startups. She will share with you what to be on the look out for and how business is like the ebb and flow of the tides, so aptly called Organic Marketing. This simple foam product created careers for pro athletes, a multitude of manufacturers, media and spans the globe today in events for pro’s and amateurs.

Serrano spreads the good word of entrepreneurship and the obstacles that a company might incur when setting out on that course. The good news is the by-products of owning your own company is vastly popular in this day and age. Now is the time to get your tool box ready and embark on that path.

MODERATOR: Joy Milkowski

Founder of Access Marketing Company

Joy Milkowski is the Founder of Access Marketing Company where she specializes in bringing search engine marketing and web marketing intelligence to her clients in a way they can understand and measure. She has over a decade of marketing, sales and professional copywriting experience in a variety of areas including tech, industrial, direct to consumer sales, commercial real estate ventures, professional and collegiate athletics and Internet-based marketing. In addition, Joy trains small businesses and entrepreneurs who want to leverage the power of search engines as an advertising tool to reach their audiences.

PANELIST: Bill Miller

Entrepreneur

Bill Miller was a key player on the creative team at Fallon Worldwide, a Minneapolis ad agency that he helped grow from $10 million in annual billings to over $300 million. He was the lead creative on a long list of national brands, including, Federal Express, Audi, Sprint PCS, Rolling Stone, Men’s Journal, U.S. West, Magnavox, Rapala Fishing Lures, Northwest Airlines, Lee Jeans, Aveda, Ameritech and many more.

Miller’s ‘Perception/Reality’ campaign for Rolling Stone Magazine is recognized by Ad Age as one of the top twenty ad campaigns of the 20th century. Recently, Disney hired Miller to write the narrative voice of their most treasured asset, Mickey Mouse.

As a measure of consistency, Miller has won nearly every award in the ad business; numerous Clios, One Show Pencils, a Winged Man from London and a Gold Lion from Cannes. Miller’s work has been recognized by The Wall Street Journal, The Harvard Business Review, Communication Arts Magazine, the Art Directors Club of New York, The One Show and the Cowboy Hall of Fame.

Currently, Miller is stirring the passions of people who are pursuing their dreams. His core business, is a global network of creative talent and entrepreneurial resources, headquartered in Colorado Springs, Colorado.

"I used to make big businesses bigger, says Miller. "Now, I start them from scratch."

PANELIST: Brett Greene

Chief Marketing Officer for Oxstein Design Labs

Brett Greene is the Chief Marketing Officer for Oxstein Design Labs.

Mr. Greene has deep experience and talent in social media, internet marketing and psychology.  His 18-year career in marketing began as a National Promotion Director for record labels including MCA and Warner Bros. After more than a decade in the music industry, he migrated to the internet where he marketed and sold real time database services for the entertainment industry at CelebrityAccess.com.

Since migrating to strategic internet marketing, Mr. Greene has spearheaded brand building, revenue increasing, consumer loyalty and lead generation programs expanding efforts for B2B and B2C companies both on and offline. He is enthusiastic about the revolutionary viral marketing power of connecting companies to both clients and prospects through authentic social media channels to multiply trust, value and revenue.

HOST: Steve Baker

Senior Fellow, Business Advisor and Author

In addition to being a Senior Fellow at DaVinci Institute, Steve Baker is President and co-founder of International Wellness Resorts Inc., serenely located in Placencia, Belize.

Steve has been a founder of successful businesses, a corporate executive and a business advisor to startups. With proven leadership in every phase of business cycle from startup to exit, Steve has the unique ability to generate immediate and sustainable improvements in business. He directs strategic marketing and business development and has taken companies from startup to millions of dollars in revenues in such diverse industries as international travel, financial software, casinos, manufacturing, cosmetic surgery, and ergonomics.

In a former corporate life, he was co-founder and Executive Vice President of WorldGroup Inc. and developed 300 franchise travel agencies with revenues of $500 Million.

Always the entrepreneur and Startup Junkie, Steve is a well known speaker and author of the award winning book PUSHING WATER UPHILL With A Rake, as well as being an avid poor golfer.